"We would like to see the use of
mobile phones when driving, both handsheld and
hands-free, become as socially unacceptable as drunk
driving," he added.
Burch emphasized that the results are not meant to
encourage drinking and driving, but that mobile phone
use is a serious distraction.
Chuck Eger, director of the office of driver
safety at Motorola, said that while he had not seen
the Direct Line study, he questioned its conclusions.
"Based on the work in this area to date that has
been conducted by experts in the field in the U.S.,
it's premature to reach a definitive conclusion on
what is safe and what is not safe regarding
telecommunications in cars," he told Wireless NewsFactor.
Eger noted that when driver distractions are
ranked in studies, the use of cell phones is
typically low on the list. "This study has no
comparison distractions to offer," he said.
"Our goal is to educate our customers; they need
to use good judgdment in deciding when it is
appropriate to make a call while driving and when it
is not appropriate," Eger said.
Debate Rages On
The U.S. National Safety Council used a driving
simulator in a study similar to the British study and
found that talking on either a handheld or hands-free
cell phone led to "significant" distractions for
drivers.
For its part, General Motors (NYSE: GM) last year
issued a study saying that only two of the 8.1
million embedded cell phone calls placed to GM's OnStar call center advisor from October 1996
(when
the OnStar telematics system was introduced) through
May 2000 came from drivers known to be on the phone
at the time of a crash severe enough to deploy
vehicle air bags.
There was no evidence that the calls actively
contributed to the crashes, GM said, pointing out
that an examination of its records showed other
contributing factors were at play in both accidents.
Outside the Car
In May 2001, the American Automobile Assocation (AAA) released the results of a study funded by the
AAA Foundation for Traffic Safety showing that
drivers involved in serious crashes most often were
distracted by something outside their vehicle (29.4
percent), while cell phone use contributed to just
1.5 percent of such incidents.
The AAA results have drawn fire for the study's
methodology, primarily because they rely only on
those accidents reported by drivers and because the
estimates for cell phone use are based on just 42
reported cases.
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